Nowhere to go but up.
•gbot• team in BC.
Because bacon.
Yes, this was a real thing.
Is a quorum of •gbot• execs.
Because Nutella.
Filed by coffee.
The •gbot• support team 2/4.
Communication, over!
Saturday, January 17, 2015
Saturday night ends the •gbot• week
Sunday, January 11, 2015
Some pics from my Sunday camera roll
Friday, November 28, 2014
The Internet of flyers
I recently started hearing the term 'the Internet of ______' being used a lot more often lately. I love this concept: a new innovation or invention that will literally change the way we interact with the world.
I think about Elon Musk and Tesla Motors or the fair catch rule etc. I also think about how Groupon and Companies like Snap by Groupon really changed the coupon space and made the 'Internet of coupons.' Coupons had been around for, whatever, forever and the first 'internet coupon pioneers' didn't really pioneer that much at all. They only snapped a pic of a paper coupon and threw it up willy knilly on the line. Coupons were still just coupons even though they were technically on the line.
It wasn't until Groupon (I like to think it was Groupon) and maybe LivingSocial really changed how we interact with coupons what can be couponed and what that means for us, the couponers, did a real 'Internet of Coupons' happen. They made a multi billion dollar industry overnight and, for better or worse, they are here to stay.
Although coupons and flyers are very similar on the surface, there hasn't yet been an 'internet of the flyer' yet. A lot of people have tried, but I don't feel that a PDF of a paper store flyer is really that innovative and definitely hasn't impacted my world.
With very little ego, I truly feel that the software in the •gbot• app is truly unique and will be the standard moving into 2015. I feel that the •gbot• concept will by the Internet of the Flyer Space for grocers and other retailers.
Check out our new •gbot• demo video at http://youtu.be/xpcYU4-SkpA Download the app for free. Shop easy & save money, everyone.
Tuesday, March 25, 2014
New technology
Over the years I've had a chance to work for some very large companies. I've had a chance to work for the 800 pound gorillas and I've also the chance to work for the small little creatures that run through the jungle: What you (the 'royal' you) give up in job security, a steady paycheck and a lack of responsibility knowing that there's always a manager director ahead of you to take the blame if you or your team don't do well you definitely gain and excitement and adventure working for the little guys.
So it was only a matter of time before I realized that I can di this for myself. So after a bit of brainstorming and a bit of observation, myself and a few friends decided to come up with a project called •gbot•.
The •gbot• app, just like the other projects that are in the funnel at the EQI, was something that really should have been invented by somebody else bye now.
Our mission statement at EQI has been to identify user behavior and fill the void in a marketplace when a product should already exist to accommodate that behavior. The •gbot• app definitely fulfills a need for shoppers who shop all the time at grocery stores, to be able to go out and save money on their groceries. A lot of other new exciting projects are in the works and coming along shortly. It's up to us, the users, the inventors, the salesman and everyone else to do their part and make sure that these great new products get made.
If you have an idea you have a vision or you have a great concept that should see the light of day, you should definitely pursue it and do your best to make sure it comes to fruition. Support local ideas, support local entrepreneurs, support yourself. Join up now-- sign up for free on gbot.ca and be one of the beta testers to help usher in this great new technology. Let us know what you think, let us know what your ideas are.
And speaking of great new ideas and even great innovations on old ideas it should be known that I'm actually dictating this entire blog on Dragon dictation. Just another great technology that I'm finally getting the hang of and starting to use on a regular basis. So is •gbot• going to be the next Dragon dictation or the next Groupon? Well we'll just have to wait and see. I look forward to reading your feedback and so does the rest of the •gbot•
team. With your help and support during this beta phase who knows maybe we will have come up with the next big thing.
Wednesday, March 5, 2014
Having fun with design
As a creator there is a fine line between creating a great, self explanatory design that's intuitive and fun to use versus just plain old mood swinging 'I want it this way'. The 'my way or the highway' designer is only making an app or web service for themself. It has been a privilege and pleasure to work with Bobby Nemati on the design of the •gbot• app. Taking the brand concept to a real level where the fun isn't sacrificed by function. Take a look at his work (and •gbot•, of course) here at http://bobbynemati.com/?oxy_portfolio_image=technology-table and drop us a line on twitter @gbotcanada @scvjetkovich @bobbynemati
Shop easy, everyone,
Steve •gbot•
Friday, February 28, 2014
Get results from advertising not fees
The title may bit a little too explanatory of this quick blog but I wanted to stand on a soap box about the difference between performance results based advertising against the traditional fee or subscription methods. I've been in marketing longer than I care to admit and I used to sell subscriptions - monthly fees for a service that may or may not work. Google is clearly the leader in pay for play advertising with adwords and other lesser known products. I fully advocate performance based ads: if they work for your business you pay for them-- think of it as a commission if that helps. Locking into an ad program that insists on a monthly fee regardless of performance should be a red flag for any potential advertiser. Never trust the sales guy, always refer to what's on the contract! If it's not written on the contract it doesn't exist regardless of the song and dance the salesperson just performed for you, the potential advertiser. You, Advertiser, have to decide if you're paying for a product or paying for results. That's the difference between incurring a cost and making an investment. Pay smart. Thanks for reading.
S
Tuesday, January 21, 2014
Cardboard doctors in grocery stores leads to healthier consumers.
For those of you who have read Robert
Cialdini’s book – Influence, you probably see it in action everyday of your
life – from commercials, to magazines, to street vendors, the principles of
Influence are everywhere. Interestingly enough, the 4th principle of
authority has been tested at a Morrisons’ store in Salford, Manchester and the
benefits are paying off to store and the community.
The authority principle states that people
are more likely to obey authority figures than not. Makes sense right? What is
interesting is that the authority does not even have to be a credible, valid
figure. One example used is the famous Milgrim’s experiment.
Now how did the Morrisons’ store take
advantage of the authority principle? By simply having lifesize cut-out images
of real doctors and nurses in the area, they were able to increase their volume
of fresh fruit sold by 20% and frozen fruit by 29%!
How would this help the community? Damian
Edwards, the study’s author, believes that if this strategy were implemented
across supermarkets nationwide, it could improve the health of nearly two
thirds of the population who currently do no eat their daily-recommended
portions of fruits and veggies.
For a grocery chain, this would be a great
marketing spend and a great way to encourage healthier consumer eating!
Win-win!
-HotBot.
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