Ever since my first job (that wasn't am allowance based chore from a family member) I have been told that there is a 'way' to do whatever job it was. From bus boy to waiter, to sales guys, to consultant, to Mnager to director and the dozen or so stops in between.
There is a 'way' to run a company and a 'way' to launch a web service and so on. Now, I completely believe that there are dos and donts out there and good practices and such but I don't think that there is just one 'way' to do anything. Never have.
That preamble was nessaccary because I've put a lot of thought into the marketing resources we have available for EQI and •gbot•. There is little argument that FB and Twitter and being social in general (Pinterest, blogs, reddit, this one, that one, the next one, the one I don't even know and the rest) are very essential peices to the marketing puzzle. But what is the 'way' to use them?
Well, I know what other companies are doing-- buy this, value prop that, did you know this, it's a day of some kind, look what I ate, etc. As it turns out, that really isn't our voice as individuals and therefore doesn't really work as the voice of •gbot•.
Our posts and ads at •gbot• may not be the 'way' that everyone else is doing it but we are finding our Way everyday just a little bit more. I had an acquaintance i bumped into recently say to me 'oh, you do those tweets for •gbot•? Yeah, I cam see that. They are ridiculous,' and I was very flatter/insulted by that. I was insulted because I'm not sure being labelled 'ridiculous' is good (it's definitely not a skill on my LinkedIn profile) and I was flattered because he remembered the tweets.
I guess what I'm trying to say is this: don't be afraid to be different and try something new. Worst case scenario, you'll be remembered.
Now go and download •gbot• for free, communication over!
@GBOTCANADA: Meanwhile, in Toronto Canada, high grocery prices menace the city... But wait, here come the free •gbot• app to save the day! #savethepig
